By Pamela Nandi | Mar 25, 2020

It says that the rich red and white colour tones impart the symbol of power, excitement, energy and passion to the brand. The brand that portrays lots of emotional campaign that take you to a mesmerizing ride of your childhood memories with a touch of nostalgia.

Yes, its the only India’s leading beverage brand Coca Cola Pvt Ltd. There is a deep bonding between Coca-Cola and Bengal, and this deep interconnection reflects through the intense diversity of West Bengal in terms of language, festivals, culture and passion areas like music, sports, food. The love for Coca-Cola by the consumers in West Bengal has helped to shape up the relationship with this country’s leading beverage company, thus declaring this state as a key growth market for any kind of branding initiatives.

One such initiative that showcases the gratitude by Coca-Cola for its fans in Bengal, is by rolling out the Bengali packaging labels for all its healthy, safe, high quality, refreshing beverage across its portfolio, which includes Coke, Sprite, Thums Up, Maaza, Fanta, Limca, Kinley, and Minute Maid. This will be followed with execution in other states as well.

A range of on-ground activities are planned to bring out the pride for the Bengali language alive through the market campaign, advertising, social media publications and of course storytelling during International Mother Language Day celebration which reflected a strong emotional connect of this brand with consumers in Bengal.

Thrilled and excited to participate in their market campaign program, and we explored the markets around Victoria Memorial and Golpark- Gariahat area with their highly skilled marketing team. It’s a joyful moment for all of us to see our culturally prosperous state taking a centre stage in their India story for this revamped packaging.

Thank you so much, Coca Cola for the lovely gesture.

Cheers !!!